Unlike many colleagues, I did not come from a “medical” family. In my formative years, my father sold appliances and later real estate – he was flipping homes long before it became fashionable or lucrative. In any event, I think watching him sell and going for our Saturday outing to an open house gave me a slightly different view of communication with patients. Like those presidential candidates making the rounds in Iowa, medical communication is all about retail sales.
medical communication
With a little over a year from the beginning of the pandemic, the shape of what was tried is becoming clearer. When everyone is dying, and nothing you can do makes a difference, you pull out all the stops, and you throw everything you have at the problem. What does it mean, medically, to throw everything you have at the problem? With 2 million deaths attributed to COVID-19 and 85 million confirmed cases, there is certainly enough “clinical material” to begin to see what does and does not work to improve outcomes.