I’m a big fan of the theory that the medium is the message. More specifically, linear media, like words in paragraphs and articles, promote our more linear, analytic thinking. Non-linear, more visual media, like memes and pictures, promote our more emotional, intuitive thinking. Here, an analysis of the language found in books is an example of what I mean.
memes
Annapurna – goddess of food, Christmas trees, phrases I may or may not miss next year, and do our inner cycles embody our “self?”
Some science positions are so well-supported by data that every literate adult should embrace them. For those who reject facts, an appeal to emotion with funny pictures and clever text can sometimes work to persuade. So, let's celebrate some of our favorite pro-vaccine memes.
In the science wars, some positions are so well-supported by mountains of data ("vaccines are safe and effective"), that every literate adult should embrace them. Alas, they do not. For people who reject facts, an appeal to emotion might work. Hence, the meme. It's simply a matter of reality that memes with funny pictures and clever text go viral, while the latest research paper from the Journal of the American Medical Association does not. So, let's celebrate pro-vaccine memes.