The Washington Post and an investigative journalism outlet called The Examination have partnered to investigate nutrition influencers on social media. Their investigation is ongoing, so we can expect more from them. While I think this work is important, I believe some red flags in this investigation are worthy of discussion.
social media influencers
Social media influencers (SMI) are a growing advertising market, returning nearly six dollars for every dollar invested – a return on investment of 5.78. These SMI are the next step in direct-to-consumer (DTC) marketing. A new study looks at the patient influencers in healthcare.