mistruth

Debunking bad science can be difficult. The misdirection, false assumptions, and biased narratives are often nuanced or built upon a series of citations requiring the debunker to go down the rabbit hole to find the underlying “truth.” Why is it so much harder to counter lies than to tell them?
Everything today comes with ratings, from 5-star hospitals to hotels, films, and screwdrivers. Like grade inflation, the problem is that nearly everyone is “best.” For marketing, it may be that the truth lies not in our stars … but in our accompanying words.