There has been a lot of talk in the last week about high prices for medications. But before allowing the smoke and mirrors of the modern media, politicians, insurance companies, and manufacturers to completely cloud the issue; consider a tag line I see more and more at the end of direct to consumer medication advertising. “If you take certain Company A medicines, and you cannot afford them, you may be surprised to learn that Company A may be able to help.”
Before we go off to blame the playa, perhaps we should consider the game.
There has been a lot of talk in the last week about high prices for medications. But before allowing the smoke and mirrors of the modern media, politicians, insurance companies, and manufacturers to completely cloud the issue; consider a tag line I see more and more at the end of direct to consumer medication advertising. “If you take certain Company A medicines, and you cannot afford them, you may be surprised to learn that Company A may be able to help.”
Before we go off to blame the playa, perhaps we should consider the game.